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Professional Certificate in Marketing

Qualification Title Professional Certificate in Marketing
Duration 3 to 4 months
Class Mode On Campus / Online

 

Course Overview

To encourage Entrepreneurship in Sri Lanka
To provide basic knowledge in Marketing
To motivate people to start, manage and expand their business
An entry qualification to people who wanted to develop their in career in marketing

 

Units

Unit Title
The Concept & Process of Marketing
      Markets & Marketing
      The Marketing Process
      Customer Focus
Segmentation, Targeting, Positioning
    The Marketing Environment
    Customers, Buyers, Clients & Consumers
    Marketing Segmentation & Positioning
The Extended Marketing Mix
     Product
     New Product Development
     Place
     Pricing
     Promotion
     Selling & Direct Marketing
Marketing Segments & Contexts
    Types of Market
    Services Marketing
    International Marketing

 

Entry Requirement

Students after O/L
Marketing Professionals